Generative AI: Application and Benefits for Businesses

Artificial Intelligence solutions

Generative AI

Generative AI is a technology that is gaining increasing attention among businesses in today’s ever more digital and competitive landscape as they constantly seek innovative ways to distinguish themselves and grow. 

In this article, we will explore the numerous potentials that generative AI offers to companies and how they can leverage them to gain competitive advantages in their business. 

Additionally, we will delve into how this technology can serve as a catalyst for creativity, innovation, and business growth.

But first, let’s start with an overview of the topic to understand what is meant by generative AI, what it entails, and what it involves.

Generative AI, an evolution of expert systems, is a branch of Artificial Intelligence that focuses on the ability to create new content, images, sounds, or texts that did not exist previously through the use of advanced algorithms and machine learning models.

Generative AI is also capable of generating synthetic data that can be used in a wide range of sectors and applications. 

To better understand the potentials of generative AI, it can be helpful to refer to some AI statistics collected by mspower:

  • Between 50% and 60% of all organizations use AI.
  • The global artificial intelligence market is valued at $136.55 billion.
  • Generative AI will reduce workload by 60% to 70%.
  • Generative artificial intelligence software is expected to be worth $3.7 billion by the end of 2023.
  • By 2030, the global AI market is expected to reach $1.81 trillion.

Understanding the potentials of generative AI, let’s now explore its possible applications in various sectors.

Practical Applications of Generative AI

The potentials of generative AI for businesses are nearly limitless. One example is what generative intelligence can do in the marketing sector, where companies can use generative AI to create personalized and engaging content such as images, videos, or advertising messages.

Generative AI can create advertising campaigns, enabling not only an increase in customer engagement but also an improvement in targeting and relevance of marketing campaigns.

Today, generative AI has become a valuable aid for marketing experts to tackle various tasks. The chart below with data collected by Statista shows how marketers worldwide have utilized artificial intelligence in 2021 and 2022.

In the field of design and creativity, generative AI can be used to generate new ideas, designs, and innovative concepts. Companies can harness this technology to expedite the ideation process and achieve astonishing creative results.

In the industrial sector, generative AI can be employed to optimize product design, reducing development times and costs. Through simulation and the generation of virtual models, companies can test and refine their products even before they are physically prototyped.

Benefits of Using Generative AI

As evident from these exemplary cases across different sectors, generative AI has the potential to create various advantages for different businesses. Indeed, as illustrated in the chart below compiled by Statista, one can see the potential impact of generative artificial intelligence on productivity worldwide in 2023, across different business functions.

Among the main tangible benefits for businesses that Generative AI can offer, we can find:

  • Improved operational efficiency;
  • Reduced development times;
  • Production and optimization of company resources;
  • Creation of unique and distinctive products and services;
  • Assistance for innovation and competitive differentiation.

In addition to this series of benefits, Generative AI can also enhance the quality and accuracy of results, while simultaneously reducing the risk of human errors, leading to increased customer satisfaction and a better corporate reputation in the market.


In conclusion, regarding the adoption of Generative AI, it is important to highlight that it is not without challenges and ethical considerations. For example, there is the risk of bias in the data used to train the models, which could lead to distorted or discriminatory results. To avoid this, it is therefore essential to ensure transparency, fairness, and impartiality in the development and use of Generative AI.

Furthermore, another risk is that of privacy and data security breaches, especially when generating synthetic data that could be used to identify individuals or violate their privacy.

However, Generative AI, in general, offers businesses a huge opportunity to innovate, differentiate, and grow. By harnessing its potentials responsibly and ethically, companies can achieve significant competitive advantages and redefine the way they operate in their respective sectors.

Indeed, as highlighted by data collected on Statista.com, according to 63 use cases analyzed in 2023, Generative Artificial Intelligence (AI) could have a significant impact on the productivity of various business functions.

The marketing and sales sectors could reap the greatest benefits, with an added value ranging between $760 and $1,200 billion. However, software engineering could also register equally high added values.

With a visionary outlook and a commitment to using Generative AI for the common good, companies that decide to leverage the potentials that Generative AI offers can achieve a successful future.